Finalter SpA is a company composed of a team of professionals who have successfully led Expo Milan 2015, with a strong attitude and a proven experience in the following activities:
Providing, in a very short time, an innovative offering and product able to attract the purchasing decision of millions of consumers coming from different geographical areas within a limited period of time (such as that of a Universal Exposition)
Operating in complex and international environments
Managing a complex public structure with private tools
Being able to manage important economic resources, with accuracy and punctuality, for the creation of an effective public/private platform (public/private partnership)
Combining and managing diverse professional skills, both for contents and for geography and culture.
The development of our activities is facilitated by the implementation of one of our main strengths: being able to understand and operatively meet our consumers’ expectations, putting them at the centre of our activities (we gained a Net Promoter Score – NPS – higher than 60%).
We provide a “tailor-made” service based on a solid marketing expertise and on the use of a market segmentation technology (both consumer and corporate oriented) able to intercept the leisure and edutainment elements we use to shape our offering and the operative services related to it.
The operative context of the Milan Universal Exposition has proven our skills in different aspects of a business that is both consumer and corporate oriented, achieving successful results such as:
A high number of visitors (more than 21 million people throughout the 6 months of the event) with a very significant amount of foreigners (more than 6,2 millions)
A Partner/Corporation mix that involved the whole creation and management chain of the event, raising more of 370 million euros of private funds.
The set of new standards for all the forthcoming editions of major international events
More than 4000 events created and organised inside the exhibition site, ranging from great international aggregations to cultural shows and musicals as well as hundreds of foreign government and corporate delegations.
A match-making corporate platform that involved more than 10.000 companies from all over the world
An extraordinary system of allied industries, especially from private sector, which benefited from it including tourism, hospitality, transport, trade, jobs, technology and digital; all that while paying extreme attention to sustainability and enhancement of Italy and Milan brands.
Our strong expertise, gained through years of experience in communication and promotion channels, makes us leaders on the national and international market in terms of reliability and efficacy, considered also the more than 14.000-store network created in less than two years.
Moreover, our integrated product-based communication allows us to orient customers’ expectations depending on the peculiarities of the single projects and to get outstanding recognitions such us that from The New York Times.
Thanks to our great commitment and mix of different skills we distinguished ourselves as a winning team able to overcome the ambitious goals we were given, setting also new world excellence standards for the management of complex and challenging projects.
Finalter’s training aims to preserve our own expertise and to make it available for our clients, in the different forms and areas of experience.
We aim to provide an effective advisory service based on three key concepts:
We are always very aware of the reality and of our clients’ needs, as well as of companies’ peculiarities and geographic, cultural and organizational potentials.
Our team uses and contextualizes new methods developed over the last few years aiming to anticipate the experience expectations of the client/visitor and maximize the result.
We work combining the different skills of our professionals with those of our clients, supporting them with our strong experience in fulfilling their goals.
Finalter, professionals with a one-of-a-kind experience
CEO & Founder
Piero Galli and Finalter team have been developing their expertise for the last two decades reaching their peak at Expo Milan 2015, where Piero Galli worked as General Manager from 2013 to 2015.
He had the full responsibility of managing the whole event before and throughout the six months of the Exposition: from the Partners’ research and management, the Technology Innovation and Visitor Experience, to the complete planning of Tourism Promotion,
Marketing, Merchandising, Food & Beverage and Ticketing of the whole event.
This one-of-a-kind experience allowed us to identify and enhance our methods making them as solid as they are today. A process that led us to develop the best and most effective strategies of today’s complex and varied system in designing and managing major events.
By combining our numerous and different experiences, we created a structure that is organized into the following specialized areas:
- Marketing & Tourism Promotion;
- Ticketing Management;
- Sales Management;
- Partnership & Sponsorship;
- Investment Advisory;
- Business Development
Professionalism, quality and expertise are the distinguishing features of our organization, ensuring a continued growth of our team.